As the weather gets bad and the pace of projects slows, remodelers look for ways to keep going during the cold winter months. As professionals you know the advice – take interior jobs, expand your business to include services you don’t usually offer (i.e. plowing), reconnect with existing clients. All are good tips, but there may be some other ways you can work now to get your business ready for 2017 using your NARI connections!
How do new clients find you? Word of mouth is great – and probably one of the most important marketing tools around, but once your happy client shares your information, will that prospect find you? When they do, what will they see? And, are they really a client you want? You may want to explore marketing strategy, branding, images, your website and SEO (search engine optimization), and your social media and electronic newsletter outreach. Here are some chapter members that can help:Amy Cafazzo, Studio A Marketing, Marketing Strategy, Communications, Social MediaJay Groccia, OnSite Studios, PhotographyMike Resendes, Atlas Studios, Website Design, SEO and More
Now is a great time to review your policies to be sure you are adequately covered. You may also be able to save quite a bit of money by comparison shopping. If you aren’t already using a NARI member for your insurance, consider asking one of our members to give you a quote.
Winter may be a good time to take a look at your contracts to be sure you are protecting your business. Consider contacting an attorney who specializes in construction practices to review your business. It will be a good relationship to have in place if trouble arises!Andrea Goldman, Goldman Law GroupRyan Sullivan, Sullivan Legal, PC
Lastly, we have a number of financial professionals at EM NARI who can help you get organized so you can increase your profitability now, and plan for the future. As we enter tax season, you will begin sifting through information that will tell the real story of your business success in 2016. You were incredibly busy all year, but did your business actually grow? Did you achieve your profit goals? These professionals can help you really grow in 2017.Tax Planning, Accounting, Business Formation:Andrew Kofman, Attorney and CPA Outsourced Bookkeeping, HR & Payroll Support, Financial Reporting:John Gleason, Supporting Strategies-North Shore & Metrowest Employee Benefits, Financial Management, Retirement/Succession Planning:Bill Avril and Stephen Ross, Commonwealth Financial Group Lending Services for Your Clients Who Are Remodeling:Home Loan Investment Bank
Spending some time taking stock of your business during the slower months is a valuable investment that will pay off in profitability when jobs start streaming in this spring. Get started now!