This month EM NARI and the New England Chapter of the American Society of Interior Designers (ASID) jointly hosted An Evening with Houzz featuring Houzz Community Evangelist Michael Stein. Special thanks went to Metropolitan Cabinets and Countertops for sponsoring the event.
In the session, Stein shared how to use Houzz to streamline communication -- providing people with all the information they need to improve their homes from start to finish. Online or from a mobile device, Houzz is a system that is bringing architects, contractors, home builders, remodelers, closer together as they plan remodeling projects. Using the platform they can work as a team to imagine the possibilities -- with photos and reviews to back it up.
Houzz helps contractors build an audience for their work. Using the system they highlight their past projects with potential customers. Additionally they use reviews to create “real time” communication with prospective clients and foster a seamless connection between designer, builder and consumer. How perfect is it for EM NARI members to get updated on Houzz -- especially if most Houzz users are planning a remodeling project in the near future? A remodeler’s future customers are all in one spot! In essence, Houzz creates the perfect environment for remodelers – it’s as if Pinterest and remodelers got together to create a whole new world of idea books bringing beautiful projects to light on their Houzz pages right in their own homes.
From a sales perspective you’ll be able to generate leads and document your new projects in real time so your customers can see what you have been up to! From a marketing perspective, your entire target market is right there on one central platform. You can reach the kind of people you want to do business with in a simple search -- and all the contact information is at your fingertips
It’s free and there is no copywriting on Houzz, so your content is safe and secure. By adding keywords to images, users can easily obtain content by searching for exactly what they want. Another great tool is for before and after photos. Who doesn’t want to see the transformations possible with a remodeled project? If you are a contender (which EM NARI members most certainly are qualified for) Houzz can get your clients to write reviews for you. A system that takes care of your page is a system that saves you time so you can focus on growing your business! So start Houzz’ing today and see who can help you on your next design!
By: Meghan Landry
Marketing and Events Coordinator